How to Create a Political Campaign Communications Calendar | National Democratic Training Committee

How to Create a Political Campaign Communications Calendar

By Morgan Harris
45 min
Messaging & Communications

What You’ll Learn

  • Understand the strategy behind content planning
  • Learn how to plan your content
  • Learn how to build your campaign communications calendar

Why This is Important

Employed by all effective campaigns, a political campaign communications calendar is used to plan, schedule, and organize content for your campaign. It ensures that everyone is on the same page — literally! In this course you’ll learn how to create a campaign communications calendar and best practices for planning and executing your campaign content.

Resources

  • Communications Calendar Template
  • Content Building Template

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Morgan Harris

Trainer

Morgan Harris is founder and managing partner of Acacia Consulting Group. He has served as a communications consultant for campaigns of all sizes, including gubernatorial, congressional, state legislature, mayoral, and city council races. An expert in message strategy and delivery, he has more than 20 years of experience in public relations and marketing, handling clients including Walt Disney Pictures, Pixar, IFC Films, Netflix, Paramount Pictures, IFC Films, and Cirque du Soleil. Morgan lives in Chicago with his cats and his Netflix account.