What You’ll Learn
- Understand the strategy behind content planning
- Learn how to plan your content
- Learn how to build your campaign communications calendar
Why This is Important
Employed by all effective campaigns, a political campaign communications calendar is used to plan, schedule, and organize content for your campaign. It ensures that everyone is on the same page — literally! In this course you’ll learn how to create a campaign communications calendar and best practices for planning and executing your campaign content.
Resources
- Communications Calendar Template
- Content Building Template
Related Trainings
- Political Campaign Messaging Basics — Learn how to tailor and frame your campaign messaging to reach voters
- How to Craft a Core Political Campaign Message — Develop a clear and concise core political campaign message for your campaign
- How to Write Political Campaign Messaging for Your Candidate — Incorporate your candidate’s voice and story into political campaign messaging
Morgan Harris
Trainer
Morgan Harris is founder and managing partner of Acacia Consulting Group. He has served as a communications consultant for campaigns of all sizes, including gubernatorial, congressional, state legislature, mayoral, and city council races. An expert in message strategy and delivery, he has more than 20 years of experience in public relations and marketing, handling clients including Walt Disney Pictures, Pixar, IFC Films, Netflix, Paramount Pictures, IFC Films, and Cirque du Soleil. Morgan lives in Chicago with his cats and his Netflix account.