How to Prepare Your Candidate for a Political Interview | National Democratic Training Committee

How to Prepare Your Candidate for a Political Interview

By Morgan Harris
20 min
Messaging & Communications

What You’ll Learn

  • How to conduct research on media professionals 
  • How to compile briefing memo for your candidate’s interview
  • How to pivot, bridge, and flag to change the topic
  • How to successfully debrief your candidate’s performance 

Why This Is Important

As a member of the Communications team, you will play a large role in ensuring that your candidate participates in successful interviews. This course will serve as a guide for interview preparation before and after your candidate’s political interview. 

Key Resources 

Interview Preparation Worksheet
Talking Points Worksheet

Related Trainings

How to Prepare Your Candidate for a Political Debate — Your candidate needs to know how to face their opponent(s) in a political debate. This course will provide you with a guide for how to properly research, brief, and prepare your candidate for a successful debate

How to Prepare your Candidate for a Forum — Your candidate needs to be ready to face a moderator and the voters. This course will provide you with a guide for how to properly research, brief, and prepare your candidate for a forum

How to Prepare Your Candidate for Political Events — Part of your job as a member of the Communications Team is ensuring that your candidate is prepared in advance for every external campaign event

Morgan Harris

Trainer

Morgan Harris is founder and managing partner of Acacia Consulting Group. He has served as a communications consultant for campaigns of all sizes, including gubernatorial, congressional, state legislature, mayoral, and city council races. An expert in message strategy and delivery, he has more than 20 years of experience in public relations and marketing, handling clients including Walt Disney Pictures, Pixar, IFC Films, Netflix, Paramount Pictures, IFC Films, and Cirque du Soleil. Morgan lives in Chicago with his cats and his Netflix account.