How to Prepare Your Candidate for a Political Interview - National Democratic Training Committee

How to Prepare Your Candidate for a Political Interview

By Morgan Harris
20 min
Messaging & Communications

What You’ll Learn

  • How to conduct research on media professionals
  • How to compile briefing memo for your candidate’s interview
  • How to pivot, bridge, and flag to change the topic
  • How to successfully debrief your candidate’s performance

Why This Is Important

As a member of the Communications team, you will play a large role in ensuring that your candidate participates in successful interviews. This course will serve as a guide for interview preparation before and after your candidate’s political interview.

Key Resources

  • Interview Prep Worksheet
  • Talking Points Worksheet

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Morgan Harris


Morgan Harris is founder and managing partner of Acacia Consulting Group. He has served as a communications consultant for campaigns of all sizes, including gubernatorial, congressional, state legislature, mayoral, and city council races. An expert in message strategy and delivery, he has more than 20 years of experience in public relations and marketing, handling clients including Walt Disney Pictures, Pixar, IFC Films, Netflix, Paramount Pictures, IFC Films, and Cirque du Soleil. Morgan lives in Chicago with his cats and his Netflix account.