Before You Start
This course is the culmination of the Digital track. We highly recommend taking the related courses below prior to diving into this content. At a minimum, you will need an understanding of how to create great content, what to ask your universe to do, and how to track and analyze digital analytics.
What You’ll Learn
- How to use social media and email data to determine digital goals for a campaign
- How to explain and advocate for your digital strategy goals to colleagues or stakeholders
- How to create a digital plan that advances your campaign’s goals and helps you win
Why This Is Important
By using the wealth of data available to you in a campaign setting, you can determine the goals your campaign needs to achieve on digital platforms, and use proven methods to explain why your strategies are the right ones. The digital plan is the culmination of all your work. In this course, you’ll take what you’ve learned throughout the digital curriculum and bring it together into a cohesive form — your campaign’s digital plan.
- Digital Plan Worksheet to structure and build out the digital strategy for your campaign
- A Get On Board guide to map out how to spend your first weeks on a campaign
- Creating Campaign Content — Teaches you to create compelling and effective visual and written content for your campaign.
- Creating Calls to Action — Learn to craft effective asks that are integral to each piece of content you create.
- Using Social Media Platforms — Provides the methods you need to evaluate and target your audiences on the platforms they use.
- Understanding Email Strategy — Teaches you techniques to send emails to the recipients most receptive to them.
- Planning Your Digital Content Calendar — Shows you how to ensure your content is reaching your universe through the right platforms, at the right time, with the right content.
- Managing Your Time, Deadlines, and Priorities — Gives you the tools you need to stay organized and bring out the rockstar self-manager you are!
When we created these trainings, Emily Gittleman was the Digital Director of 50+1 Strategies.
Emily got her start in politics working on the Operations team of Senator Cory Booker's (D-NJ) special election campaign in 2013. She fell in love with campaigns and stayed on to serve as Director of Operations when Booker ran for a full term in 2014.
Emily joined 50+1 in February of 2016 as a fundraiser, helping local and state level candidates like City College Trustee Alex Randolph and State Assemblymember David Chiu fundraise for their successful re-election campaigns.
Following the 2016 election, Emily transitioned from fundraising into the world of digital and spent the ensuing months building out 50+1's brand new digital shop. Emily led all digital strategy for 50+1 candidates, campaigns, and special projects, including (but not limited to) content creation, email campaigns, digital advertising, social media strategy, and analytics.
Emily graduated from Trinity College in Hartford, CT with a degree in International Studies and a minor in Photography. In her spare time, she enjoys biking around the city, hiking with her friends, taking cool pictures, re-watching episodes of The West Wing, and convincing her friends and Lyft drivers to take a more active interest in politics.