What You’ll Learn
- The connection between vote goal and campaign messaging
- The process by which campaigns develop and tailor messages
- The structure of effective campaign messages
- Strategies campaigns use to reinforce messages
- The components of a campaign message guide
Why This is Important
Connecting with voters is crucial to a campaign’s success. In this course, you’ll learn how to use your vote goal to target specific voters and root your message in your candidate’s story. You’ll also learn the structure of effective messages, and strategies for reinforcing your message throughout your campaign.
Key Resources
- Message Guide Example
Related Trainings
- How to Write Political Campaign Messaging for Your Candidate — Learn how to incorporate your candidate’s voice and story into campaign messaging
- How to Craft a Core Political Campaign Message — Develop a clear and concise core message for your campaign
- How to Write a Stump Speech — Use storytelling to create a stump speech
Dana Bottenfield
Trainer
Dana Bottenfield joined NDTC as an instructional designer in 2019. Dana works with experts in political campaigns and strategy to create curriculum for NDTC’s Online Academy, virtual live trainings, and cohort-based learning programs. Dana holds a BA in English and Creative Writing from The University of Kansas and a MA in Victorian Literature from The University of Exeter, UK. She spent 15 years in publishing before moving to a career in content development and instructional design for industry leaders. Dana’s favorite hobbies include cooking overly complicated meals and exploring trails and parks with her dog, Midge.