What You’ll Learn
- Understand the difference between campaign message and messaging
- Tailor and frame your campaign messaging
- Reach voters with your message
Why This is Important
Ownership of your campaign’s message and messaging are at the heart of your work as a communications professional, and your candidate’s story and policy priorities are at the heart of intentionally constructed messages. Campaigns that consistently articulate well-tailored messages and connect to their many audiences will be much more likely to succeed than those that adopt a one-size-fits-all approach to communication.
Related Trainings
- How to Write Political Campaign Messaging for Your Candidate — How to incorporate your candidate’s voice and story into campaign messaging
- How to Craft a Core Political Campaign Message — Develop a clear and concise core message for your campaign
- How to Write a Stump Speech — Use storytelling to create a stump speech