Understanding Email Strategy | National Democratic Training Committee

Understanding Email Strategy

By Emily Gittleman
35 min
Digital

What You’ll Learn

  • How to attract your audience with effective content and a ladder of engagement
  • How to evaluate the effectiveness of your emails
  • How to create an email series

Why This Is Important

You need to write a lot of emails on a campaign, but it’s easy to get bogged down and forget the wider goal of those emails. Creating a comprehensive, data-driven email strategy will give you that higher view while you write your awesome content.

Key Resources

  • Sample Sign-in Sheet
  • Event Sign-in Form Sample
  • Email Evaluation Guide
  • Political Campaign Email Template
  • Guide: Sending an Email Series with NGP

Related Trainings

  • Creating Campaign Content — Teaches you to create compelling and effective visual and written content for your emails and other campaign communications
  • Creating Calls to Action — Gives you techniques to inspire people to give the help you need to win your campaign

Emily Gittleman

Trainer

When we created these trainings, Emily Gittleman was the Digital Director of 50+1 Strategies.

Emily got her start in politics working on the Operations team of Senator Cory Booker's (D-NJ) special election campaign in 2013. She fell in love with campaigns and stayed on to serve as Director of Operations when Booker ran for a full term in 2014.

Emily joined 50+1 in February of 2016 as a fundraiser, helping local and state level candidates like City College Trustee Alex Randolph and State Assemblymember David Chiu fundraise for their successful re-election campaigns.

Following the 2016 election, Emily transitioned from fundraising into the world of digital and spent the ensuing months building out 50+1's brand new digital shop. Emily led all digital strategy for 50+1 candidates, campaigns, and special projects, including (but not limited to) content creation, email campaigns, digital advertising, social media strategy, and analytics.

Emily graduated from Trinity College in Hartford, CT with a degree in International Studies and a minor in Photography. In her spare time, she enjoys biking around the city, hiking with her friends, taking cool pictures, re-watching episodes of The West Wing, and convincing her friends and Lyft drivers to take a more active interest in politics.