Why You Need To Leverage Digital - National Democratic Training Committee

Why You Need To Leverage Digital

By Emily Gittleman
20 min

What You’ll Learn

  • Recognize the importance of a campaign’s digital strategy
  • Understand the structure of a Digital Team and how it operates within an overall campaign
  • Identify effective digital campaigning tactics

Why This is Important

The Digital team can boost every goal your campaign has, as long as you let them in the door. In this course, we’ll teach you how to ensure both you and the Digital team have what’s needed to win your campaign!

Key Resources

  • Digital Media Request Worksheet

Related Trainings

  • Intro to Fundraising — Your campaign needs multiple revenue sources to raise your campaign’s budget. Learn how to make the daily decisions about which avenues to choose to solicit potential donors
  • Intro to Field — If you’re working on a campaign, you’ll be interacting with the Field team. Learn the basics of their work and how your work could intersect with theirs
  • Introduction to Campaign Communications — Every member of a campaign team needs a basic understanding of what the Communications team does and what roles your team will connect to

Emily Gittleman


Emily Gittleman currently serves as Digital Director for Michael Bennet on his re-election campaign to help hold onto our Senate majority. Previously, Emily joined 50+1 in February of 2016 as a fundraiser, helping local and state level candidates like City College Trustee Alex Randolph and State Assembly member David Chiu fundraise for their successful re-election campaigns.

Following the 2016 election, Emily transitioned from fundraising into the world of digital and spent the ensuing months building out 50+1's brand new digital shop. Emily led all digital strategy for 50+1 candidates, campaigns, and special projects, including (but not limited to) content creation, email campaigns, digital advertising, social media strategy, and analytics.

Emily graduated from Trinity College in Hartford, CT with a degree in International Studies and a minor in Photography. In her spare time, she enjoys biking around the city, hiking with her friends, taking cool pictures, re-watching episodes of The West Wing, and convincing her friends and Lyft drivers to take a more active interest in politics.