How to Write Political Campaign Messaging for Your Candidate

Ownership of your political campaign message(s) is at the heart of your work as a communications professional, and your candidate’s story and policy priorities are at the heart of intentionally constructed messages. Campaigns that consistently articulate well-tailored messages and connect to their many audiences will be much more likely to succeed than those that adopt a one-size-fits-all approach to communication. This course will help you write quality, tailored messaging for your candidate and win people to your cause.

Course Objectives

• Incorporate your candidate’s voice and story into campaign messaging

• Discuss strategies for including other voices in your campaign messaging

• Practice drafting effective talking points for events and interviews