How to Write Political Campaign Messaging for Your Candidate - National Democratic Training Committee

How to Write Political Campaign Messaging for Your Candidate

By Morgan Harris
45 mins
Messaging & Communications

What You’ll Learn

  • How to incorporate your candidate’s voice and story into political campaign messaging
  • How to incorporate other campaign voices into your political campaign messaging
  • How to write talking points for events and interviews

Why This is Important

Ownership of your political campaign message(s) is at the heart of your work as a communications professional, and your candidate’s story and policy priorities are at the heart of intentionally constructed messages. Campaigns that consistently articulate well-tailored messages and connect to their many audiences will be much more likely to succeed than those that adopt a one-size-fits-all approach to communication.

Key Resources

  • Storybank Example
  • Talking Points Worksheet

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Morgan Harris


Morgan Harris is founder and managing partner of Acacia Consulting Group. He has served as a communications consultant for campaigns of all sizes, including gubernatorial, congressional, state legislature, mayoral, and city council races. An expert in message strategy and delivery, he has more than 20 years of experience in public relations and marketing, handling clients including Walt Disney Pictures, Pixar, IFC Films, Netflix, Paramount Pictures, IFC Films, and Cirque du Soleil. Morgan lives in Chicago with his cats and his Netflix account.