Build Your Campaign's Communication Strategy
8 Courses
Description
Every member of your campaign should speak with one voice. Your core message allows staff and volunteers to consistently communicate the candidate's message every time they speak with a voter or write content. We've put everything your campaign needs to build, disseminate, and stick to that message from campaign launch to election day. Enroll in this learning plan to build a comprehensive communications strategy for your campaign!
Learning Plan Outline
8 Courses Courses | 47min Average Time
Course Description
While every campaign has limited time, money, and people, it doesn’t mean you can’t do your best to maximize those resources. Specifically, your campaign can always aim to bring in more volunteers and supporters. In fact, the story of your journey to political work is powerful and can inspire others to join your campaign! In this course, you’ll learn how to tell that story concisely and effectively so it resonates with your audience, builds your relationship with them, and moves them to vote or volunteer.Course ObjectivesUnderstand the mobilizing power of storytellingIdentify the four elements of an effective Story of SelfDevelop and practice telling your Story of Self
Craft a consistent message to create a connection with voters and the media.
